Regional Maori Smokefree Services Collaboration – Atamira creating Smokefree Maori in the City.

Summary: 
AKP workers, as well as Mangopare workers from Te Ha O Ngati Whatua and Raukura Hauora Ora alongside Te Ara Ha Ora came together collaboratively for a haoura stall at Maori in the City to promote smokefree 2025 messages and their individual services.

Name of Co-ordinator & Organization running project

Te Ha Oranga O Ngati Whatua AKP team, National Hauora Collation, Raukura Hauora O Tainui AKP

What we wanted to achieve in regards to Smokefree Aotearoa 2025

AKP workers, as well as Mangopare workers from Te Ha O Ngati Whatua and Raukura Hauora Ora alongside Te Ara Ha Ora came together collaboratively for a haoura stall at Maori in the City to promote smoke free 2025 messages and their individual services. This regional approach enabled the pulling of resources, sharing of creative ideas to attract whanau, a joint effort in gathering referrals, linking with other potential organizations to promote referrals, and the promotion of AKP and Mangapaore services and the 2025 goal.

Te Ha O Ngati Whatua and Raukura Hauora Ora Tainui also wanted to complete a survey while at an event where they would have a captured audience of Maori in thousands. There survey aimed to give them more information on what would help whanau to quit, and to stay smokefree.

How we achieved it

Working with Managers to gain their ideas and input into a regional approach was essential. Once Managers were onboard the planning and connecting between each service commenced. Planning included discussions around key messages, the goals of the event, interacting with whanau attending and ways to attract whanau to their stall area. The AKP and Mangopare stall area at Atamira was shared between the two organizations and referrals were also shared. Both organisations took referrals and then would pass on to the other organization depending on the location. Additionally the team linked in with Auckland Regional Public Health, Health Promotion Association and the National Hauora Coalition for additional ideas, resources and tautoko. Furthermore the team utilised the media attending the event by being interviewed about their services live on Radio Waatea. The team with the help of Te Ara Ha Ora also released a press release that promoted the 2025 goal and a regional collaborative Māori cessation services approach.After the event the collective had a debrief and celebrated their successes while also acknowledging the things they could work on to increase positive outcomes for whanau for the next regional project.

Outcomes

  • Media release promoted services

  • Radio interviews promoted services

  • Learning from each other to strengthen the way their services attract whanau to their services

  • Learning from each other on how to gather referrals at events Stronger relationships and linkages between participation hauora services

  • Survey gathered and results collated to help inform AKP and Mangapaore practice

  • Stronger networks with other Tobacco Control services

interview with media
the team
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